The sandwich chain decided they were going to get hip and add images, sounds, and activities that would appeal to urban youth, adults, or what have you.
My personal opinion? Looks like a bunch of racist, stereotypical bullshit to me. The main image you see when you head over to their website is a picture of Abraham Lincoln wearing aviator glasses, bling, and a headband that is embroidered with, "Home of da $5 footlong."
ARE YOU KIDDING ME?
But it doesn't stop there. You can send CUSTOM HOLLAZ to peeps. Featuring email hollaz or text hollaz. Gotta let your homies know what's up! You can text them things such as "Sup boo! I'm 'bout to destroy a $5 footlong @ Subway. Meet me there directly and bring ur A game."
Honestly, I think the entire thing is tasteless and tacky. I'm sure they thought they were being funny but the jokes on us, folks. I know that Subway is not a company who takes their marketing in a serious direction and the majority of their commercials and advertisements are comedic or silly... but this just struck a nerve.
So before you write it off as a joke, think about it. They might just be making a mockery out of YOU. Think of all the money those employed to create this ad were paid. They were paid to make a joke out of a big part of today's culture. Yeah, I'm sure they had a great laugh at our expense as they went to the bank to cash their checks.
See for yourself at Subway's website.
Makin' fun of minorities, holla!
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2 comments:
I'm lauging all the way to the bank on this one! I really can't belive they actually went this low on this advertising scheme.. I just bought subway today too! Im going to start my boy cott!
This is racist. Take the ancestors of Adam Rogers (half-black man) for instance. His ancestors are not going to like this.
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